Biography Trevor leads the company’s six major category business units, which drive 75 percent of the Nike brand’s future growth, including: Running, Basketball, Nike Sportswear, Football (Soccer), Athletic Training and Women’s Training. Under Trevor’s leadership, his team is focusing on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence. He is responsible for Nike’s global brand strategy and oversees all brand management functions, including advertising, sports marketing, brand design, public relations and retail marketing. Trevor first joined Nike in 1992 as a Regional Marketing Manager and has held senior marketing positions in the Americas, the Europe/Middle East/Africa region and the US. Edwards was named a top business innovator by a leading publication in 2006.